Which primary activity is essential for promoting products to potential customers?

Promoting products to potential customers primarily falls under the realm of marketing and sales. This activity is focused on generating awareness about the products and services, persuading potential customers to make purchases, and facilitating customer engagement. The marketing aspect involves identifying target audiences, crafting messages, and employing various channels to reach potential customers. Sales activities typically include direct interactions with customers to close deals and enhance relationships, ensuring that the customers understand the value of the products being offered.

In contrast, firm infrastructure refers to the supporting frameworks and systems that help a business operate, such as management, planning, and finance. While these elements are important for overall business success, they do not directly involve the promotion of products. Operations encompass the processes involved in producing goods and services, which, although crucial, do not focus specifically on engaging with customers. Procurement involves acquiring goods or services for the organization, which is essential for supply chain management but does not center on marketing or sales functions. Therefore, marketing and sales are the key activities dedicated to promoting products and attracting customers.