What is the main purpose of market intelligence?

The main purpose of market intelligence is to gather and analyze information about the market environment in which an organization operates. This encompasses understanding both the competitive landscape and the consumer behavior that influences purchasing decisions. While ascertaining savings and risks is an important component of market intelligence, it primarily serves the broader goal of making informed strategic decisions.

Effective market intelligence helps organizations to identify opportunities and threats in the business environment, enabling them to adjust strategies accordingly. It provides insights into market trends, competitor strategies, and shifts in consumer preferences, all of which contribute to risk assessment and potential cost savings through informed decision-making.

In this context, the focus on savings and risks is a crucial aspect of market intelligence, as it directly relates to strategic planning and resource allocation, allowing organizations to position themselves advantageously in the marketplace.